How to run a Website - Your site, employee of the month [2017 Update]

A website is not something you have, it’s something you run, and if you’re not running it, it’s the same as not having it at all.

Having a website alone means absolutely nothing. But if run properly, your website can function as another member of staff. Think of it as a 24 hour employee that doesn’t sleep, is part salesperson, shop assistant, part introducer and client relations manager.

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Published: 5 Apr '17

Contextual Marketing ideas for IoT; take advantage of your data

Effective marketing is all about right message, right audience and right time, but now companies are thinking beyond and expanding the contextual marketing formula.

Tech products and services have analytic benefits that are brilliantly placed to take in all the factors that create contextualisation: demographics, preferences, location, buying habits, price, purchase history, user behaviour. Here’s how you can use that data to close a sale.

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Published: 31 Jan '17

It's happening! 75% of companies are investing in it [IoT Survey]

Three-quarters of companies in a recent IoT survey conducted by James Brehm & Associates with IoT Evolution said that they will be working on IoT projects in 2017. This IoT survey took place in Summer 2016 and over half of the 350 companies that took part, who were mostly based in the US, said they already have IoT solutions underway.

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Published: 30 Jan '17

Tips for entrepreneurs - the disruptive "revolution" of Alibaba

Alibaba hit headlines recently for being back on the U.S.A market's list of blacklisted websites. The e-commerce giant had been accused of distributing large amounts of counterfeit goods online.

The rising Intellectual property question has created tensions between Alibaba and the United States trading agreements in recent times, although being excluded from the blacklist for over four years they had now been banned in a recent 2016 update.

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Published: 5 Jan '17

Get the best twitter name even if it's used by an inactive account

The best Twitter name for your business is what your customers will remember. This is usually your business name, without underscores or locations added to the handle and definitely no numbers. What do your customers think of when they need your services? Unless you've got a memorable advertising slogan or strapline, this will usually be your company name. That is the best username for you.

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Published: 27 Oct '16

5 free content curation tools to help you become an industry leader

Back in the "old days", where startups didn't dominate the world, it was once thought that being an industry leader was a long and slow process that took years to grow. Now with the development of content curation tools, it's easier than ever to increase your brand authority in your industry. Most of the work is relying on being always up to date on the latest trends and news in your specific field. Appearing extremely knowledgeable and being the "go to" for your specialism increases your credibility for both your own personal brand and business. This is why the need for amazing content curators is now as urgent as ever. Here are 5 free content curation tools that will help you further your knowledge in your industry (without taking another century).

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Published: 16 Oct '16

Can your business use Augmented Reality to reinvent your product?

While the summer of 2016 will be remembered for the Rio Olympics, it will also be known as the summer of Pokemon Go. Personally, I saw more people flicking a finger on their iPhone to launch a Pokeball than I saw athletes throw a javelin. I definitely threw more myself, (I’m terrible at javelin).

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Published: 27 Sep '16

How to use Crowdfire to gain more Twitter followers

Crowdfire is literally ‘fire for your crowd’. It’s almost as revolutionary as the invention of fire, except this is he social media flame. In the old days, getting Twitter followers was all about the controversy you created for your business, now it’s easier than that. Unlike Facebook and others, Twitter has relatively relaxed rules when it comes to following users and this post will show you how to use Crowdfire to gain more Twitter followers.

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Published: 13 Sep '16

What is the 5-3-2 Strategy? Improve social media marketing

If you're just starting out with your social media, and are trawling through endless pages of advice on what exactly to post and how — look no further. We're about to explain the 5-3-2 strategy that will provide a logical structure to managing your social media posts and improve social media marketing. These rules especially apply to Twitter and Facebook. It's recommended before you post that you research your strategy fully, to avoid thoughtless content that doesn't attract the right customers.

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Published: 3 Aug '16

Make content that ranks in a web of monkeys with typewriters

Content creation is big business. More and more companies are learning that providing answers to their customer's questions online can help them be discovered and will lead to a sales. Vast numbers of businesses are incorporating content into their marketing strategies and the words "Content is king!" are being yelled from the rooftops. That's great news for inbound marketing agencies like us, but not so great news for independent retailers or small businesses.

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Published: 28 Jun '16

How to use Canva - A social media revolution for small businesses

Behold the power of GTD (Getting things done!). Did you ever think great visual and exciting posts should be left to the photoshop experts? For those of you who are new to social media, let me introduce you to a little online graphic design tool: Canva. Learn how to use Canva to potentially cut corners for your lack of photoshop prowess, and yes - even you - the 'non designer' will be creating remarkable designs from start to finish. What's best, it's even mostly free.

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Published: 18 Jun '16

What is Inbound Marketing and how it can help your business?

This kind of marketing is most known for inbound marketing, but you can call it Permission Marketing, Fair-Play Marketing and since it should be, IMHO the only kind of marketing, just marketing. Let’s call it internet marketing since most of the activities happen online and is where people today are anyway.

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Published: 22 May '16

Twitter marketing tricks: get more leads with direct messages

I know what you’re thinking. I used to think the same. Direct messages on Twitter are spammy and annoying and nobody reads them. Right? Wrong.

Direct messages can really get you the stuff that counts: traffic to your website and conversions that add potential customers to your email lists.

So how do you do it? It really is very easy to get more leads. Here are just a few twitter marketing tricks that you can take advantage of:

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Published: 20 May '16

What is a pixel and why should you care? — Part 2 (Colour Theory)

Let’s recap: By the end of part 1 we established that a digital pixel is a square, has a colour and has opacity. We explained how we got to that definition and why knowing that simple definition can help you with a few things like Photoshop, digital photography and the web in general. But to understand colour we must go through a bit of colour theory.

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Published: 4 Apr '16

3 Tips on How to use Instagress to gain more Instagram followers

2017 Update: Quote from Instagress tweeter: "Sad news to all of you who fell in love with Instagress: by request of Instagram we've closed our web-service that helped you so much.". This also makes me think that using Instagress or similar type of services was not a very good idea in the 1st place.

Ever heard of an online program called Instagress?

No? Well you should if you want to significantly gain more Instagram followers and grow your brand authority. Read on to discover our tips on how to use Instagress...

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Published: 26 Mar '16

Creative web design rules: colour, contrast and vibrancy

if you're an app designer or actively involved in a design process you'll probably know a lot about colour theory already, but we'll refresh the basics and go on to show how they apply to creative web design. Colour theory covers a lot of things, but at the most basic, it is the interaction of colours in design through complementation, contrast and vibrancy.

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Published: 13 Mar '16

Create hashtags on Instagram that will grow your small business

Ever wondered what’s the point of hashtags? They often look spammy yet so many businesses swear by them to promote their products or services. Why?

In this post we’ll explain why they matter and why you should research hashtags just like keywords to pack more punch in your post.

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Published: 9 Mar '16

Improve domain authority by making friends & helping people

No, this is not a wishy-washy hug-a-human principle. This is a way to get backlinks and improve your Domain Authority by getting out there, meeting people with similar goals and striking mutually beneficial agreements. Let's call it virtual backscratching.

And to prove to you this works it's exactly the approach we're going to take when growing this blog. You can check back to see how well we're doing.

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Published: 22 Feb '16

Is your website wonky? web design layout: Balance & Grid

Web design is a creative process, sometimes perceived more as art than science. But because it's a form of delivering content some rules and principles do apply. Bear in mind that good design results from ticking all these 7 principles and not just a few of them.

The 7 key principles that make a website design look good: Balance, Grid, Colour, Graphics, Typography, White Space and Responsive Web Design.

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Published: 14 Feb '16

What is a pixel and why should you care? — Part 1

Computers are everywhere: in your pocket, your studio, your home. You use them for work, for fun, when you communicate, when you buy things, when you sell things and the list goes on. Is safe to say at this point that they're everywhere — you're using one right now to read this. It may not be important how the hole thing works but some parts are important to make your work faster and stress free, your fun even more fun and overall improve your lifestyle.

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Published: 29 Jan '16

Blogging tips: The craft of writing great content

You may be blessed with a methodical brain, the kind where you plan your writing in a linear way, with orderly numbers that line up in the margin. If that works for you great. Stick to it. I rely on writing, writing, writing until I reach the eureka moment. That’s when I know just what it is I’ve been tapping on about and I’ve finally found the golden thread that brings it all together. The point that’s been lurking at the back of my head, reluctant to come out. And I know I’m not the only one.

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Published: 16 Dec '15

5 Marketing Activities Every Craftsperson Needs to Do

We know you’re busy. You’re a craftsperson – a skilled creator of extraordinary bespoke goods. We salute you for that. We love what you stand for. The truth is, though, no matter how independent and self-reliant you want to be, without some effort in marketing, you’re not going to get far.

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Published: 15 Dec '15

Creative ideas: blog posts on Marketing, Design & Photography

Whether you’re a crafter that creates on commission or a maker trying to establish your business selling what you love, we know it’s hard to compete with mass production and overseas markets. Ikea’s flat pack revolution has brought the price of home furnishings down so that many people don’t appreciate the hours it takes to create something by hand. Pricing your products perfectly is crucial, but so is your website and your digital marketing approach.

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Published: 10 Oct '15