Make content that ranks in a web of monkeys with typewriters

Content creation is big business. More and more companies are learning that providing answers to their customer's questions online can help them be discovered and will lead to a sales. Vast numbers of businesses are incorporating content into their marketing strategies and the words "Content is king!" are being yelled from the rooftops. That's great news for inbound marketing agencies like us, but not so great news for independent retailers or small businesses.

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Published: 28 Jun '16

How to use Canva - A social media revolution for small businesses

Behold the power of GTD (Getting things done!). Did you ever think great visual and exciting posts should be left to the photoshop experts? For those of you who are new to social media, let me introduce you to a little online graphic design tool: Canva. Learn how to use Canva to potentially cut corners for your lack of photoshop prowess, and yes - even you - the 'non designer' will be creating remarkable designs from start to finish. What's best, it's even mostly free.

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Published: 18 Jun '16

What is Inbound Marketing and how it can help your business?

This kind of marketing is most known for inbound marketing, but you can call it Permission Marketing, Fair-Play Marketing and since it should be, IMHO the only kind of marketing, just marketing. Let’s call it internet marketing since most of the activities happen online and is where people today are anyway.

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Published: 22 May '16

Twitter marketing tricks: get more leads with direct messages

I know what you’re thinking. I used to think the same. Direct messages on Twitter are spammy and annoying and nobody reads them. Right? Wrong.

Direct messages can really get you the stuff that counts: traffic to your website and conversions that add potential customers to your email lists.

So how do you do it? It really is very easy to get more leads. Here are just a few twitter marketing tricks that you can take advantage of:

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Published: 20 May '16

What is a pixel and why should you care? — Part 2 (Colour Theory)

Let’s recap: By the end of part 1 we established that a digital pixel is a square, has a colour and has opacity. We explained how we got to that definition and why knowing that simple definition can help you with a few things like Photoshop, digital photography and the web in general. But to understand colour we must go through a bit of colour theory.

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Published: 4 Apr '16

3 Tips on How to use Instagress to gain more Instagram followers

2017 Update: Quote from Instagress tweeter: "Sad news to all of you who fell in love with Instagress: by request of Instagram we've closed our web-service that helped you so much.". This also makes me think that using Instagress or similar type of services was not a very good idea in the 1st place.

Ever heard of an online program called Instagress?

No? Well you should if you want to significantly gain more Instagram followers and grow your brand authority. Read on to discover our tips on how to use Instagress...

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Published: 26 Mar '16

Creative web design rules: colour, contrast and vibrancy

if you're an app designer or actively involved in a design process you'll probably know a lot about colour theory already, but we'll refresh the basics and go on to show how they apply to creative web design. Colour theory covers a lot of things, but at the most basic, it is the interaction of colours in design through complementation, contrast and vibrancy.

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Published: 13 Mar '16

Create hashtags on Instagram that will grow your small business

Ever wondered what’s the point of hashtags? They often look spammy yet so many businesses swear by them to promote their products or services. Why?

In this post we’ll explain why they matter and why you should research hashtags just like keywords to pack more punch in your post.

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Published: 9 Mar '16

Improve domain authority by making friends & helping people

No, this is not a wishy-washy hug-a-human principle. This is a way to get backlinks and improve your Domain Authority by getting out there, meeting people with similar goals and striking mutually beneficial agreements. Let's call it virtual backscratching.

And to prove to you this works it's exactly the approach we're going to take when growing this blog. You can check back to see how well we're doing.

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Published: 22 Feb '16