What is the 5-3-2 Strategy? Improve social media marketing

If you're just starting out with your social media, and are trawling through endless pages of advice on what exactly to post and how — look no further. We're about to explain the 5-3-2 strategy that will provide a logical structure to managing your social media posts and improve social media marketing. These rules especially apply to Twitter and Facebook. It's recommended before you post that you research your strategy fully, to avoid thoughtless content that doesn't attract the right customers.

Before using this strategy, first ask the primary question for your business: who is your target audience? Are you focusing on inspiring entrepreneurs, marketing wannabes or early adopters? Your social media strategy will only work when you have an exact idea of who you're targeting besides, if you don't know who to target, who will read anything you post on social media? Once you've created a buyer persona, you can begin researching your social media strategy.

Imagine your social media is a personality, and your audience is a person attracted to that personality, like a best friend. You want to talk about smart topics, produce relevant content and information for this "friend" whilst at the same time discussing other people's work which might interest them to involve in a fruitful conversation. Finally you want to have a great time together, which is 20% of the strategy.

Based on creating 10 posts a week on each platform, the 5-3-2 rule is designed to produce varied and brilliant content.

The 5-3-2 rule

5 — 50% Content from other people


Half of your social media needs to be relevant information that your audience would love to read about. Newsworthy topics that they can't help but tweet, or discussions that really involve your customers. There are many different examples of great places to find other people's content , and social media management tools are increasingly developing new software to make content finding easy. Our favourites include:

3 — 30% - Your own content.

Telling your prospective clients that you produce great content attracts leads to your sites. Make sure you have a fine balance in your social media and replicate. A lot of digital marketers tell you to promote your own content ten times as much as any other content, however try to avoid looking spammy on social media by sticking to the 30% rule.

2 — 20% Fun Content

You're not just another company trying to slog your products ruthlessly without getting to know your customers, this section, or the 20% is the "fun" section. It can start off with a (related) pun or joke that will make you approachable. We especially liked this Game Of Thrones joke.

Once you've mastered the 5-3-2 strategy play around with what works best for your brand, and after a few trial and errors, your business will be running effective social media content in no time.

By Zoe Faircloth on 3 Aug '16

Zoe Faircloth Facebook Animated Icone LinkedIn Animated Icone Twitter Animated Icone


Subscribe to Email Updates

More articles

5 Apr '17

How to run a Website - Your site, employee of the month [2017 Update]

How to run a Website - Your site, employee of the month [2017 Update]

A website is not something you have, it’s something you run, and if you’re not running it, it’s the same as not having it at all.

Having a website alone means absolutely nothing. But if run properly, your website can function as another member of staff. Think of it as a 24 hour employee that doesn’t sleep, is part salesperson, shop assistant, part introducer and client relations manager.

31 Jan '17

Contextual Marketing ideas for IoT; take advantage of your data

Contextual Marketing ideas for IoT; take advantage of your data

Effective marketing is all about right message, right audience and right time, but now companies are thinking beyond and expanding the contextual marketing formula.

Tech products and services have analytic benefits that are brilliantly placed to take in all the factors that create contextualisation: demographics, preferences, location, buying habits, price, purchase history, user behaviour. Here’s how you can use that data to close a sale.

30 Jan '17

It's happening! 75% of companies are investing in it [IoT Survey]

It's happening! 75% of companies are investing in it [IoT Survey]

Three-quarters of companies in a recent IoT survey conducted by James Brehm & Associates with IoT Evolution said that they will be working on IoT projects in 2017. This IoT survey took place in Summer 2016 and over half of the 350 companies that took part, who were mostly based in the US, said they already have IoT solutions underway.